Privacy Policy

SMBL Digital (“we”, “us”, “our”) is a website design and digital marketing agency based in London, UK. This  policy explains how we collect, use and protect personal data when you visit smbldigital.com, contact us, or  submit an enquiry through our website or our advertising (including Meta/Facebook lead forms). 

Who we are 

SMBL Digital, London, UK. Email: hello@smbldigital.com · Phone: +44 208 138 8363 

We are the data controller for the personal data described in this policy. 

What information we collect 

• Contact details you provide via our website forms, WhatsApp, or Meta lead ad forms – name, email,  phone number. 
• Enquiry details – venue type, whether you have a website, your project timeline. 
• Technical/usage data – via Google Tag Manager and the Meta Pixel (IP address, browser type, pages  visited, ad source). 

How we use your information 

• Respond to enquiries and prepare quotes 
• Contact you about our services (email, phone, WhatsApp) 
• Improve our website and marketing 
• Measure and optimise advertising (incl. Meta Conversions API) 
• Meet legal and accounting obligations

Legal basis 

• Consent – enquiry/lead form submissions 
• Legitimate interests – analytics and ad measurement 
• Legal obligation – record-keeping (e.g. accounting) 

Sharing your information 

We don’t sell personal data. Limited sharing with: 

• Meta (Facebook/Instagram) – ad delivery and conversion measurement 
• Google – website analytics via Tag Manager 
• Email/CRM tools used to manage enquiries 

Retention 

Enquiry/lead data is kept as long as needed to respond, or for the client relationship plus a reasonable  accounting/legal period. Unconverted enquiries are deleted or anonymised within a reasonable period unless the  person asks us to keep them. 

Your rights (UK GDPR) 

• Access, correct, or delete your data 
• Object to or restrict processing 
• Request a portable copy 
• Withdraw consent at any time 

Email hello@smbldigital.com to exercise these rights, or complain to the ICO at ico.org.uk. 

Cookies 

We use cookies/similar tech via Google Tag Manager and the Meta Pixel to understand usage and measure ad  performance. Controllable via browser settings. 

Changes 

This policy may be updated; the “last updated” date above will reflect changes. 

Contact 

Questions about this policy: hello@smbldigital.com.